The Great Gatsby Part 1.

Part 2 - Part 3

It's 2013, we live in a world where the internet and social media are becoming more and more important. We live in an image society, seeing thousands and thousands of ads each day. Only processing those we want. 


So how do the big blockbuster movies manages to stay relevant? In order to get people to watch their movies, movie companies come up with new ways to advertise their movie. The internet plays the biggest role in this. If you watch closely you will see ads for movies everywhere on your own social media sites. From unlocking the 'Iron man 3' armor in a Facebook game to a 5 second teaser of the upcoming teaser trailer from 'The Wolverine' (Yes this is a thing that happens), anything is possible.

A single trailer just won't suffice anymore. This means the communication behind movies has to be brought to the next level. Some do it in their own unique way and pull it off while others just overdo it (seriously stop with all the trailers). The communication behind 'The Great Gatsby' is a perfect example of this unique approach. This is the fourth time the novel from F. Scott Fitzgerald has been made into a movie, so they need to keep it fresh.

Let's take a look at the communication behind this highly anticipated movie. Don't worry I'll write a review once I've watched it.

Official website
How beautiful does that look?

The art style that is represented here is used everywhere, from the soundtrack album cover to every trailer. In an instant it's obvious that this movies is all about great visuals (not surprising coming from the directer of 'Moulin Rouge' and 'Australia'). Besides all the appealing imagery this website is the place that connects everything together. Every trailer, picture and song is shown on here.

The website is absolutely loaded with different videos that will probably spoil a big part of the movie. But knowing that a lot of people have already read the book there isn't much to spoil anyway. Besides it's an absolute feast for anyone who is looking forward to this movie.
Furthermore it's full of background information about the movie and the book.

And if all those amazing pictures and videos are not enough there's way more to see and do on the website. You can make your own monogram, which is a bit underwhelming, and avatar. Making your own avatar in the style of a 1920's magazine doesn't only look incredibly but is actually fun. Of course your avatar can be posted directly on social media sites like Twitter.

In another attempt to get the target group involved with this movie there's also something called 'Gatsby's Journal'. There is, surprise surprise, even more background information about the movie. The idea is nice but sadly there's not enough content for it to be interesting or worth to check out. Besides all of this you can buy tickets, win free tickets, check the soundtrack, download wallpapers, see a pretty useless info graphic and way more.

This site is, unlike many others, a official movie site that is worth to pay a visit.